Communicators trained for the World Rally Championship 2025
During the day, innovative communications were analyzed, sharing experiences, seeking to build a story that captures the emotion and passion of the rally. There was also a presentation on sports diplomacy for the positioning of the country and the strengthening of trade. Some 70 communicators participated in person and 40 via platform from Itapua.
The World Rally Championship, which will take place from August 28 to 31 in the Department of Itapua, is not only a high-level sports competition, but also a platform to show the world the richness of our culture, the beauty of our landscapes and the warmth of our people.
The workshop was attended by the Deputy Minister of Trade and Services of the MIC, Rodrigo Maluff; the Country Brand specialist, León Trujillo; the Chief Executive Officer of Rally Paraguay, César Marsal; the General Director of Strategic Communication of MITIC, César Palacios, the head of Communication of MITIC, Analía Borba, and the directors of Social Communication and Integrated Environmental Control of MADES, Roque Aranda and Rocío Mendoza, respectively.
During his presentation, Vice Minister Maluff spoke about the importance of this type of sporting events in the country, and the commercial approach it gives to the country. “This type of platform positions us as a country at the international level, showing the goodness that Paraguay offers to the world,” he said. “We have assured 3 years of the World Rally Championship, but we want it to become 3 decades”, Maluff pointed out.
He also commented that the realization of this championship will help the economic mobilization of the south of the country, promoting employment and commercial development in the area. Vice Minister Maluff also indicated that the Rally will help to attract more investments, as well as to strengthen international relations.
It is worth mentioning that this meeting with state and private sector communicators represents a unique opportunity to strengthen our ties and work together to promote one of our country’s most emblematic events.
