With a concept that connects roots, territory, and emotion, the WRC ueno Rally del Paraguay officially launched its “Un Rally de Tierra Roja” campaign on Saturday, July 12, at the ueno Bank stand at Expo Paraguay 2025. The event marked the beginning of the 45-day countdown to the arrival of the world rally championship in our country.
The official presentation was led by César Marsal, CEO of the Organizing Committee of the ueno Rally del Paraguay; Marcelo Cardozo, CEO of Sports and Entertainment at ueno; and Dr. Daniel Prieto Davey, president of the Rural Association of Paraguay (ARP), who attended the event alongside special guests, representatives of national motorsports, and the media.
During the presentation, it was emphasized that this rally is not just a competition: it is a profound expression of national identity. César Marsal, CEO of the Organizing Committee, expressed this when he stated: “‘Tierra Roja’ is much more than a geographical description: it is a statement of who we are. Our rally is run on history, on pride, and on a passion that is born in every corner of Paraguay.”
Marsal also emphasized the international dimension of this event: “The WRC not only puts us at the center of the global motorsport calendar, it also puts us in front of the world as a host country, as an organization, and as a community united by sport.” He also thanked all the sectors involved in putting together the event: from local and national authorities to the communities that will host the competition in their territories.
The event took place in a vibrant atmosphere, with motorsport leaders, institutional representatives, and the media accompanying this first symbolic step. With this campaign, Paraguay reaffirms its position as one of the great South American motorsport venues.
45 days to go: what’s coming with the WRC ueno Rally del Paraguay
*From August 28 to 31, the red roads of the south of the country will be the setting for one of the most prestigious competitions in the World Rally Championship. Elite teams, state-of-the-art vehicles, and motor sports fans from around the world will enjoy a unique experience in Paraguay, with easy access and unmistakable landscapes.
In addition to the sporting spectacle, the WRC will leave a strong legacy in logistics, tourism, economic impact, and global positioning for the country. The “A Red Earth Rally” campaign will be the common thread of this process: a brand that combines excitement, pride, and territory.
