In an interview with the program Tribuna de Paraguay TV, host and content creator Marcelo Rolón, director of Prime Garage, exclusively presented the launch of “La Ruta del Rally” (The Rally Route), an audiovisual project that seeks to showcase the Paraguay Rally from a tourist, cultural, and emotional perspective.
“This project, developed in partnership with the National Secretariat of Tourism (SENATUR), will be disseminated through social media and Prime Garage’s YouTube channel, with the aim of positioning the rally as a comprehensive experience that boosts the local economy and promotes domestic tourism. We want people to experience the rally beyond the competition. We want them to discover the towns, flavors, stories, and landscapes that make this route unique,” said Marcelo Rolón during the interview.
The route: 13 districts, one passion, and tourism on the move
The special will tour the 13 districts of the department of Itapúa where the 2025 ueno Rally del Paraguay will pass, highlighting not only the competition stages but also the tourist attractions of the districts of Encarnación, Cambyreta, Nueva Alborada, Trinidad, Carmen del Paraná, Artigas, Coronel Bogado, Bellavista, Hohenau, Obligado, Capitán Miranda, San Juan del Paraná, and Fram.
Each district will be the subject of a visual chapter that will combine high-impact images, interviews with local leaders, and content that highlights the identity of the region.
With the support of SENATUR, La Ruta del Rally becomes a tool for promoting the region, showing how motor sports can be a catalyst for sustainable tourism development.
“At SENATUR, we support this initiative because we believe in the power of rallying as a driver of tourism. This production will allow more Paraguayans and foreigners to discover what Itapúa has to offer,” said Tourism Minister Angie Duarte.
The special will be launched in the coming weeks and promises to be an audiovisual experience that combines speed, culture, and national pride.
